Friday, December 19, 2014

New Year, New You!


Every year January 1st comes around and we all have the same resolution. It may come in different forms but we all want to be a better, happier & healthier version of ourselves. Having a career that is both financially and personally rewarding can help elevate you to a happier place! Have you ever thought about studying to become a Cosmetologist or Esthetician? We have space available in both our Full Time Cosmetology and Esthetics January classes. 


The start dates for these programs are as follows:
Full Time Cosmetology- January 20th
Esthetics- January 19th 

Contact our registrar, Lauren, to schedule your admissions meeting today! You can reach her via phone at (831) 423-5809 ext.3 or E-mail: lgordon@scgoodwill.org 



Tuesday, December 16, 2014

Happy Holidays From Shoreline School Of Cosmetology!

The Holidays are here... well, I guess they have been. If you are anything like me, you still have a few people to shop for and no idea what to get them. You're in luck because we stocked up on holiday hair care gift sets for Women, Men and Children all at incredible prices ranging from $15-$33. Stop by and check them out, they might be just the gift you were looking for!

In the spirit of the Holidays i'm sure there are plenty of you RSVP'd to at least one party, if not several. Our student's are the perfect helpers to get you glammed up for all your events. Come in for a color, cut, manicure or hair style. We will be here both Christmas eve as well as New Years eve for your convenience. Let us help you sparkle for the Holidays!
 Call (831)423-5806 to make your appointment! 


Tuesday, December 9, 2014

Welcoming Our New Students!

Here is the newest group of students, along with their incredible instructor Zack. They have chosen to begin training for their Cosmetology careers here at Shoreline School of Cosmetology and Esthetics. We welcome every one of them and are eager to aid and witness their evolution into extraordinary stylists! 

If you are interested in pursuing a career in the rewarding field of cosmetology you can contact our registrar, Lauren, for a one-on-one introduction to our school and all we offer. You can reach Lauren via phone: (831) 423-5809 x 3 or E-mail: lgordon@scgoodwill.org. We look forward to hearing from you! 

Tuesday, November 18, 2014

Warming up for winter


Yes, most days it’s still in the 70’s here in Santa Cruz, and at any given time you will find girls and guys alike flaunting tan bod’s and bathing suits. That doesn't mean you can’t update your look for fall and winter! With all the new flirty and fun styles this season, you are sure to turn heads! So… whether you’re still hanging on to sunny days in flip flops or busting out all your scarves, we can help you get into the winter spirit. It may not feel like it, but December is just around the corner! Our Cosmetologists are here 6 days a week for your convenience!

 Call (831)423-5806 to make your appointment! 

Wednesday, November 12, 2014

Come on in, we're open!




Here at Shoreline, we pride ourselves on the quality of experience that we provide to our clients. As a school we are held to the highest of standards from California’s state board of barbering and cosmetology. Our facilities are impeccably maintained with state of the art equipment for both our cosmetology and esthetics programs.
If you are coming in to receive a service from one of our esthetician students you will get to enjoy Bioelements products. Bioelements products are a combination of science, natural botanicals, pure essential and aromatherapy oils. These products are professional grade and designed to be personalized to every individual clients skin care needs. Bioelements products do not contain artificial colorants; synthetic fragrance or parabens and are cruelty free! Call to make an appointment tonight with one of our estheticians for a relaxing facial tailored to your skin needs!
If hair care is your need, come in to see our cosmetology students, either day or evening. Our students start every service with a one on one consultation regarding your service and your desired results. They continue into the service using only professional, salon-grade products. For all coloring services we use either Paul Mitchell brand permanent color or Redken brand demi-permanents. All of the styling products, shampoos and conditioners used are Paul Mitchell or Redken as well. Our cosmetology students are here for your hair care needs 6 days a week and can’t wait to get you in their chair!

Call (831)423-5806 to make your hair or skin care appointment today!

Friday, November 7, 2014

School of Ghouls!


Halloween fun with the Shoreline students and staff! We hope everyone had a very fun and safe holiday! 

Do you have any holiday festivities coming up? Make sure to call in and make an appointment for all of your holiday hair needs! (831)423-5806

Tuesday, October 28, 2014

Fall in love with your hair

Come into Shoreline for a Paul Mitchell deep conditioning treatment and keep some money in your pocket while you're at it!... Only $11 and includes a blow out! 

call (831)423-5806 to book your appointment 

Student Awards for September 2014

Congratulations to all of our award winners from the part time cosmetology program!

Here are our award winners from the Esthetician program. The top three; Willow, Lisa and Madison are also recent Graduates. We wish you all the best! 

These three animated characters are from our full time cosmetology program. Congratulations again to every one of our spectacular students!

Saturday, October 11, 2014

Steam Your Stress Away


Come in and enjoy a relaxing facial from our Esthetician students Tues-Thurs 6-8pm.

Friday, October 3, 2014

Wednesday, September 24, 2014

Blowout Fridays

 Come in and get a Fabulous Blowout for your Friday Night!
Shampoo Blowdry $8

Saturday, September 20, 2014

Saturdays in the Salon

Styling Demos and Salon Services

And The Award Goes To....

Monthly Awards for our students hard work and dedication!
Congratulations, we are so proud of you!!

Whether you want a new style or just a trim, our students have you covered. 

Haircuts $9 (includes shampoo and blowdry).

Friday, August 8, 2014

Beauty School Knockout


Come in for your Back To School Style. 
Students get 20% off their service with a valid student ID.

Tuesday, August 5, 2014

Welcoming New Students


 

SHORELINE WELCOMES NEW STUDENTS

Enroll Now...No Waitlist!

 
 
Attend An Informational Forum
Held monthly at the school on the first Wednesday @ 7pm and the second Friday @ 3:30pm
 
Forums are hosted by
Lauren Gordon

Registrar & Assistant Manager

Lauren has been with Shoreline since May 2010 and feels lucky to be able to live and work in the beautiful Santa Cruz area.  She enjoys getting to meet new Cosmetology and Esthetics students year-after-year.  The students bring so much enthusiasm and creativity to the school on a daily basis which makes it a fun place to work.  She graduated from Humboldt State University in 2005 with a degree in History.  Prior to Shoreline, Lauren worked in the East Bay in Logistics and Sales Administration, and also as a Substitute Teacher in the public school system.  In her free time she enjoys knitting, reading, and getting to spend time with her cat Templeton and new bunny Mason.     
 
Call Lauren with any questions...(831) 423-5809 ext 3

Thursday, July 24, 2014

An Introduction to the Shoreline School of Cosmetology & Esthetics Instructors


 

Erin Beccaria-Grant

Cosmetology Instructor Level  3 Daytime
Erin has an extensive background in cosmetology and fashion. She is a Shoreline graduate, and has also attended the Art Institute of CA in San Francisco where she majored in Fashion Design and Marketing.  Erin has been in the beauty industry since 2004 with experience in salon management, fashion shows, hair shows, hair and makeup for weddings and events, and instruction. Erin is a California registered instructor with a single subject credential in the field of cosmetology. She has taught all levels and programs in cosmetology, with a focused passion in precision cutting, color, and extensions. When Erin is not at work you would find her enjoying an afternoon at the dog park with her fur baby, Mattie or using her artistic talents to create fascinating, multi-media art work.
 

 



Zack Herrington

Cosmetology Instructor Levels 1 & 2 Daytime

Zack is a newer addition to the Shoreline team and we could not be happier to have him. He comes with an exceptional resume, and expansive knowledge that he loves to share with the students. Zack is a fully licensed cosmetologist in three states, although, he recently came back to his beautiful home town of Santa Cruz to pursue his passion. Zack is certified through Aveda in; men’s cutting, women’s cutting, hair color, and esthetics. He was a representative for the Denver Aveda Institute at the 2011 Aveda congress, wherein he was trained in the latest trends in the industry to take back to his students and co-educators. Zack has extensive background in hair and fashion shows and enjoys the artistic and eclectic side of the cosmetology industry. When Zack isn’t on campus he enjoys the beach, hiking, and lounging with his two New Foundlands.




 


Theresa Baschy

Cosmetology Instructor Daytime & Evening
 


With over 35 years of experience in the cosmetology industry, Theresa still manages to keep her style updated and fresh for her clientele and brings that enthusiasm to work everyday. She has been on the regional styling team for Goldwell  and the National styling team for Joico. Theresa has performed at countless hair shows and educational seminars, which prepared her to become the phenomenal instructor she is today. Theresa loves to do hair now, as much as she did when she started, and it shows in her passion and dedication to her students educational growth. Theresa enjoys outdoor activities such as paddle boarding and biking when she is not teaching or performing hair magic in the salon.

 
 
 
 

 Alvaro Millan


Cosmetology Instructor Evening
Al recently joined our team and comes to us with a strong background in customer service, salon services and retail. Currently, he is independently contracted out of a Paul Mitchell Focus salon in Willow Glen and teaches two evenings a week here at Shoreline. Al has been a stylist for 9 years and has continued his education through advanced Paul Mitchell color, cutting techniques, styling and business courses. Additionally, Al is certified in Hairdreams extensions.  Al is passionate about this industry, even after a long day at the salon he still enjoys coming here and sharing his wealth of knowledge with the Shoreline students. In his off time, Al enjoys running along a beautiful Silicon Valley hiking trail and spoiling his three dogs.